Schweppes turns a submarine yellow with new ‘I Like It Like That’ strategy
Schweppes has unveiled a new creative campaign called ‘I Like It Like That’ that will steer the brand’s ship (submarine) for years to come.
The drinks brand is using a fresh new direction to encourage people to “empower themselves and stop the autopilot mood.”
The hero film shows the adventures of an exploration submarine crew taking a break in the middle of the ocean, to enjoy a relaxing drink.
Fredrik Bond directs the film which is scored with the catchy I Like It Like That by Pete Rodriguez.
The campaign was created by TBWA\Paris. This includes several digital assets and an outdoor campaign planned for the next few weeks in France, Belgium and Spain.
Credits
Client: Schweppes
Agency: TBWA\Paris
Advertising managers: Cesar Vargas, Elise Seibold, Julia Martinez Garcia-Carpintero and Corina Iordache
Agency managers: Jonathan Serog, Julie Montagné, Amalia Mateos-Gella and Louis Mainbourg
Executive creative directors: Benjamin Marchal and Faustin Claverie
Artistic director: Sébastien Guinet
Copywriter: Josselin Pacreau
Head of creative producers: Maxime Boiron
Creative producer: Amer Zoghbi
Stink
Director: Fredrik Bond
Producer: Helene Ssegol
Digital District
Post producer: Carlota Xavier
Editing: Patric Ryan
Grading: Didier Lefouest
Sound production: Else
Head of music and sound: Olivier Lefebvre
Sound producer: Ambroise Cabry
Sound engineer: Benoit Mouet, Max Labarthe, Matthieu Seignez, Benjamin Falsimagne and Alexandre Robieux
Title: I like it
Composers: Tony Pabon and Manny Rodriguez
Editor: EMI Longitude Music
Creative director: Julien Gragnic
Senior artistic director : Christophe Courty
Artistic director : Félix Prunier
Copywriter: Alessandro Cerutti
Motion designers: Redwan Benammar and Jiaxin He
Integrated producer: Fanélie Rodoz
Director: Vincent Gapaillard
Director of photography: Jean Poisson
Producer: Alexandra Chavane
Production: Stink
Post-prod image: Else & Proximity
Senior Artistic Director : Sébastien Guinet
Artistic Directors : Audrey Lucet, Manon Lebreton
Copywriter: Josselin Pacreau
Art Buyer: Elise Kubler
Photographer: Chloé Gassian
Agent: Zeynep
Stylist: Alexandra Conti
Food stylist: Victor Pillet
Production: Eyesee
Retouches: Sparklink