US Ad of the Day: John Travolta channels Grease in T-Mobile’s Super Bowl ad
It’s electrifying. T-Mobile’s Home Internet is the one John Travolta wants in the brand’s Super Bowl LVII spot.
Following the tragic passing of actress Olivia Newton-John six months ago, John Travolta is keeping the Grease legacy alive in T-Mobile’s Super Bowl LVII spot.
In the hilarious 60-second spot, titled ‘New year, new neighbor,’ Scrubs co-stars Zach Braff and Donald Faison inform Travolta about T-Mobile‘s Home Internet, to the iconic tune of Summer Nights. “Tell me more, tell me more,” sings Travolta.
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Thus begins the Grease sequence: even though his pompadour is long gone, Travolta channels some of his character by popping his collar, sporting a white tee shirt and breaking into a hand jive. Braff and Faison join in singing, dancing and snapping as the suburban cul-de-sac becomes their stage. Braff even combs his hair greaser-style at a certain point.
The campaign marks the brand‘s 10th appearance in the Big Game. The spot will air during the fourth quarter of the Super Bowl on February 12.
Credits
Agency: Panay Films
Creative team: Andrew Panay, Brian Klugman, Nate Tuck
Director: Walt Becker
Editor: Bill Chessman
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