The best campaigns from The Drum Awards for Social Purpose

From Indeed to Project Hope and from Tommy’s to Goop, outstanding work for some of the world’s top brands was recognized at this annual awards ceremony.

And if you didn’t get the chance to enter the 2022 awards, the early bird deadline for The Drum Awards for Marketing 2023 is fast approaching. Enter before January 26.

Below, we round up the talented teams and outstanding social purpose campaigns that won in 2022.

Grand Prix, Best Use of Technology, Campaign of the Year (not for profit), Creativity for Good and Innovation of the Year

Agency: Virtue Worldwide

Client: Polycam, Unesco and Blue Shield

Campaign: Backup Ukraine

Find out more here.

Chair Awards and Best Video Campaign

Agency: The Progress Film Company

Client: Tommy’s

Campaign: Who’s Counting?

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Chair Awards and Public Awareness Campaign

Agency: Mother

Client: Goop

Campaign: Goop Diaper

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Best Celebrity/Influencer Brand for Good Partnership and Best Diversity/Inclusion Campaign

Company: Indeed

Campaign: Rising Voices

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Best Content Marketing Campaign, Best Integrated Campaign (offline and online) and Campaign of the Year (for profit)

Company: Ally

Campaign: The Milestone Initiative: Harnessing the Power of Representation in Comics

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Best Digital Campaign

Company: Breaking Censorship

Campaign: Breaking Putin’s Censorship

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Best Environmental Cause Campaign

Agency: AnalogFolk

Client: DSM

Campaign: Sea the Difference

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Best Environmental Cause Campaign

Companies: Hubbub, Ellipsis Earth, McDonald’s and Barley Communications

Campaign: Neat Streets

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Best Fundraising Campaign

Agency: Project Hope

Campaign: Hope for Ukraine

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Best in Brand Purpose

Company: Aflac

Campaign: Closing The Gap For Millions of Americans

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Best in Community Engagement

Agency: Rudder Finn

Client: Gaf

Campaign: Gaf Cool Community Project Is Helping Neighborhoods Beat the Heat by Cooling the Street

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Best Integrated Campaign (offline and online)

Company: Alzheimer’s Society

Campaign: ’It’s not called getting old, it’s called getting ill’

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Best Response to Change

Company: Rinat Akhmetov Foundation

Campaign: Museum of Civilian Voices

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Best Social Media Campaign

Agency: Whalar

Client: DirecTV

Campaign: The Creator House Approach

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Best Stunt or Live Event

Agency: 23red

Client: Migrant Help

Campaign: In Eskander’s Shoes

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Best Use of Creativity

Agency: Storycatchers

Client: Network Rail

Campaign: Hacking ’Skip ad’ functionality to save lives

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Creativity for Good

Agency: Good Relations

Client: Celebrity Cruises

Campaign: The All Inclusive Photo Project

Find out more here.

The early bird deadline for The Drum Awards for Marketing is January 26. More information on our 2023 program can be found here.