How award-winnning Moloco used machine learning to unlock first-party marketer data
Moloco won at The Drum Awards for B2B 2022 in the best B2B solutions provider category for a machine learning program that offers marketers the opportunity to capitalize on first-party data. Here, we find out more about what went into this successful tool.
Moloco harnesses machine learning to unlock first-party marketer data
Seizing a gap in the market, Moloco has applied its machine learning techniques for app marketers wishing to break out of the walled gardens operated by Facebook, Apple, Google and others. Utilizing the tool to transmute first-party data to power performance marketing campaigns for mobile app developers and publishers.
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The brief
Driven by a desire to attract new users and encourage existing users to employ the app for transactions Moloco employs proprietary algorithms to underpin global campaigns, ad placement, bidding and budget optimizers.
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The idea
Crucially this has democratized access to machine learning technologies to companies of all sizes, ensuring a return on ad spending within milliseconds.
In an increasingly data-centric world, the technique makes sense of overwhelming information, handing clients a firmer command of the facts to make informed choices.
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The results
The innovative application of technology has driven Moloco's revenues to $200m, with the firm in the black for nine consecutive quarters.
As such Moloco boasts 350bn+ ad impressions per day, making 4m+ predictions per second, across over 10bn mobile devices, Moloco deals with higher query rates than the largest consumer search, streaming and social platforms.
This campaign was a winner at The Drum Awards for B2B 2022. You can see all the winners here. The Drum Awards for Marketing are currently open for entry. Find out how you can enter now.