Inspirational Nike ad pays tribute to Serena Williams
In celebration of her illustrious tennis career, Nike has released a film that highlights the impact of Serena Williams’s legacy.
Following her exit from the US Open singles tournament, ‘By Changing Nothing, She Changed Everything’ looks at the life and career of the multiple Grand Slam winner.
The retro-style spot starts with Williams’s early years in Compton, family life and succession to become one of the greatest tennis players of all time.
In a statement, Nike said: “Serena Williams redefined what it means to be a true champion. Her legacy transcends sport and has inspired generations.
“We look forward to continuing our long-standing partnership with her. And we thank her for all she has done and will do in the future. Here’s to never changing who you are.“
Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.