Squarespace helps creators build their ‘empires’
Squarespace has embarked on the rollout of a campaign that follows three individuals, each of whom has created a small business website on the platform – the first step of building their ‘empires.’
Squarespace wants to embolden the next generation of creators to build their empires on its platform. To reach them, the brand’s award-winning in-house creative team has today launched the first glimpse of a three-spot campaign.
Each spot tells the story of a creative who has turned their passion into an ‘empire’ with Squarespace. The first spot, titled ‘Make the Fashion Empire,’ follows the journey of a retro designer who deems the web her runway. “I make me a business that I make on Squarespace, which makes me blow up selling my style, my tips and my very own line,” she says in the ad.
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The campaign will run across TV and digital media throughout the US and Canada, the first of which is premiering today, with the following two airing on September 13 and September 19.
“Squarespace has long been supporting creatives as they bring ideas to life, and this is our first campaign speaking to the next generation of creators,” said David Lee, chief creative officer at Squarespace. “With our tools that allow anyone the ability to transact in multiple ways, we believe that creators now have the ability to transform their followers and communities into the next big business.”
Credits
TV
Client/In-house creative: Squarespace
Chief creative officer: David Lee
Creative director: Gui Borchert
Creative/Senior creative manager: Ben Hodgin
Creative/Copywriter: Palace Jones
Creative/Art director: Meklit Gebre-Mariam
Creative/Designer: Robbie Reynolds
Creative/Designer: Albert Chang
Staff producer: Marisa Wasser
Senior creative producer: Kim Santella
Head of business affairs: Kiersten Bergstrom-Pavlik
Business affairs manager: Madeleine Hale
Production company/Editorial/VFX finishing: Man Vs. Machine
Director: Man Vs. Machine
Producer: Amber Felix
Color: Black Kite
Music: Butter Music and Sound
EP: Annick Mayer
ECD: Tim Kvasnosky
Sr producer: Stone Irr
Associate producer: Sonia Ohan
Composer: Steve Shebby
Sound design: Bronx Audio Post
Audio record/Mix: Lime Studios
Mixer: Jeff Malen
Executive producer: Susie Boyajan
Photography
Photographer: Craig Reynolds
Retoucher: Derek Kalisher
Retoucher: Sara Barr
Production designer: Alex Tutelian
Radio
Client/In-house creative: Squarespace
Creative director: Ben Hodgin
Copywriter: Palace Jones
Senior creative producer: Kim Santella
Business affairs manager: Madeleine Hale