Brand Purpose Creative Works OOH

Müller billboards look to remind people that it is the ‘original’ corner yogurt

Author

By Amy Houston, Senior Reporter

August 23, 2022 | 3 min read

Dairy brand Müller has unveiled a fun campaign that hopes to remind people that it is the original corner yogurt.

Muller

Muller billboard campaign by VCCP / Alex Hesz

‘It could only be Müller Corner’ is a series of out-of-home (OOH) posters that feature close-up photography of the creamy yogurt and, of course, the corner treat (in this case, its classic white and milk chocolate balls).

The work is by London-based creative agency VCCP and photographer Colin Campbell.

muller3
muller2

Credits

Client: Müller

Advertising agency: VCCP

Deputy executive creative director: Ross Neil

Creative directors: Colin Mckean, Emma Houlston

Business director: Nick Van Buuren

Senior account director: Marina Damato

Account director: Justine Pescher

Senior account manager: Sophia Abdo

Account executive: Sofiya Anwar

Senior planners: Matt Hayes, Luke Stockil

Agency creative producers: Katy Dale, Ariana Balsaras

Agency producer: Maddy Holmes

Audio post-production company: Jungle Studios

Lead sound engineer: Luke Isom

Assistant sound engineer: Stuart Allen-Hynd

Media buying agency: Mediacom

Media planners: Alex Rubins, Nicola Rust, Ridhi Jogia

Digital planner: Chris Prentice

Photographer: Colin Campbell

Photographer’s agent: Gill Turner

Post-production company: Girl & Bear

Head of post-production: Louise Gray-Murray

Post producer: Jade Bryant

Editor: Fede Solano

Design resource manager: Yasmine Moridi

Senior designers: Adam Edwards, Jess Steiner

Studio manager: James Perry

Artworker: Sam Weight

Strategy and marketing director: Toby Bevans

Senior brand manager: Sarah Hilliar

Senior media and communications manager: Carsten Weinert

Assistant brand manager: Avneet Kalsi

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Brand Purpose Creative Works OOH

More from Brand Purpose

View all

Trending

Industry insights

View all
Add your own content +