Lisa Snowdon visits village of Shitterton for bowel chat in Symprove ad
TV presenter Lisa Snowdon has plumbed new depths after being dispatched by Symprove to the Dorset village of Shitterton on a mission to get to the bottom of stomach and bowel complaints among the locals.
Fearlessly engaging in toilet talk to promote probiotic brand Symprove, the small-screen personality employed her charm to encourage people to open up about what goes on behind locked doors, with aid from agency Lucky Generals.
Asking some tough questions of bemused locals, Snowdon enquires as to the shape, color and quantity of bowel deposits, and discovers most of them would rather evade the topic altogether.
Paul Mallon, head of special ops at Lucky Generals, said: “Lisa brought her infectious humor with those probing questions, and thankfully the good people of Shitterton and surrounding areas had the guts to face the cameras.”
Sophie Muller, head of brand at Symprove, added: “We’ve partnered with Lucky Generals to find a non-traditional and disruptive way to get the nation talking – the #ItTakesGuts campaign uses humor to shed light on a really serious issue.”
The stunt carries a serious message, with over 13 million Britons believed to suffer from a stomach or bowel-related complaint. Despite this, 54% are too embarassed to approach their GP on the issue. Symprove seeks to reach this silent majority with a daily tonic that is said to alleviate symptoms while preserving your modesty.