Labour takes over Conservative Home website with 'partygate' ads
The UK Labour party has targeted Tory supporters with 'partygate' ads in a Conservative Home webpage ad takeover.
Labour party take over Conservative Home website ads
In response to more lockdown party fines, the publication of Sue Gray's report, and a picture of Boris Johnson surrounded by wine bottles, the Labour party has flooded the Tory blog with subversive ads.
Now surrounding the Conservative Home's editorial content is the image of a mask-wearing nurse with the copy, 'Look into her eyes and tell her you still back Boris Johnson.'
The ads are a play on the government's January 2021 TV ad, created by MullenLowe, which said: 'Can you look them in the eyes and tell them you're helping by staying at home?'
Labour's ad takeover was revealed in a Twitter post by the political editor of the Daily Mirror Pippa Crerar, who wrote: "Labour has bought up all the advertising on the Conservative Home website – the Tory members' online bible... over the next few days and this is what readers will see".
Labour has bought up all the advertising on the Conservative Home website - the Tory members’ online bible - over the next few days and this is what readers will see… pic.twitter.com/SnnPvr7KLT
— Pippa Crerar (@PippaCrerar) May 26, 2022
Conservative Home is a right-wing blog independent of the Conservative Party. In reply to Crerar, Conservative Home chief executive officer Mark Wallace joked: "Even the Labour Party agrees that advertising on Conservative Home is the best way to reach the most influential political audiences. Adverts (from all sorts of clients) help to make our top-flight independent journalism possible."