Introducing The Drum Predicts 2022 podcast
At The Drum, it is our ethos that marketing can change the world and that belief has never been truer than over the past few years, during which marketing techniques have been used to protect and inform the public, reinvent OOH to advance charitable campaigns and to upend the status quo around streaming and linear television revenue.
The full series is available on Spotify now / The Drum
2022 is shaping up to be no different. Marketing and its practitioners have already found themselves at the center of world-altering events. The old traditions of advertising are being tested and reinvented. More than anything, experimentation around creation and distribution is impacting everything from how we experience the internet to how we co-create and work alongside one another.
In this new series from The Drum, we take a speculative look at what else is coming down the line for marketers. From the future of retail to spotlighting the sustainability of the internet, The Drum Predicts features experts in conversation with The Drum’s journalists to provide a snapshot of the future.
The full series can be found on Spotify.