Ad of the Day: virtual care company extols benefit of telehealth for US market
In the US, only 15% of Americans feel confident in the US medical system, while two in three believe in doing their own research in addition to discussing their health with their healthcare provider.
Over the pandemic telehealth has been seen as an increasingly appealing option
This is where the virtual care company LetsGetChecked comes into the mix. Available nationwide, it enables people to test themselves for a wide range of health conditions, including sexual health, cholesterol and diabetes, from home.
To raise awareness about its easy medical service, LetsGetChecked has enlisted the help of VCCP, which created ‘Care Can Be This Good’ – a national ad campaign that centers on the benefits of telehealth.
The campaign answers common questions real people ask when it comes to health management, making the case for easy, convenient and accessible healthcare that can be accessed quite literally anywhere.
“We are seeing unprecedented demand for at-home diagnostics and care as an alternative to traditional in-person medical visits,” explained Peter Foley, chief executive officer and founder of LetsGetChecked.
“We are committed to expanding our offering to help people live longer and live happier lives. It’s exciting to be at the helm of health service innovation, bringing modern medicine into the 21st century.”
Ray Del Savio, exec creative director VCCP New York, said great ideas need a universal truth – and there are few truths more universal than the hassle that is going to the doctor. “The paper gowns alone are enough to put it off for another day,” he insisted. “We took these undeniable truths and created a campaign that we hope will leave people saying, ‘Yes! I have totally been there!’”
