People on the Move, including Channel 4, GroupM and David Miami

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Brands

Nick Brown has been appointed director of ESG at Premier Foods, one of Britain’s biggest ambient food producers and home to some of the nation’s best-loved brands including Bisto, Oxo and Mr Kipling. Reporting to Hannah Collyer, corporate affairs and ESG director, Brown will oversee the company’s growing environmental, social and governance agenda and will be responsible for delivering the company’s ambitious sustainability targets. This includes reaching 100% recyclable, reusable or compostable plastic packaging by 2025.

Channel 4 today announced that Grace Boswood has been appointed as its new technology director. Reporting to Jonathan Allan, chief operating officer, Grace will play a vital role in aligning Channel 4’s technology investment with its Future4 strategy. She will lead on the delivery of new systems and partnerships and the integration of technology into all areas of the business, and focus on Channel 4’s ongoing digital transformation and future growth agenda.

Agencies

GroupM, WPP’s media investment group, has expanded Arshan Saha’s role to APAC chief executive officer of Xaxis & specialty businesses, APAC. Saha’s previous title was chief executive of Xaxis APAC, and in his new role will lead GroupM’s data-driven specialty businesses including Xaxis (programmatic), INCA (influencer marketing), Finecast (addressable TV), Sightline (addressable out-of-home) and Acceleration (data and tech consultancy practice).

Award-winning digital content agency and media network Little Dot Studios has announced the appointment of Jen Leeming to the role of senior vertical video producer. Leeming’s responsibilities include working closely with the Little Dot Studios partnerships team in the entertainment division to help provide best-in-class service across social video services; and setting the creative and editorial tone on various vertical platforms, including IGTV, TikTok and Snapchat.

David Miami has revealed that Brenda Fell has been promoted to head of production. Fell will now lead all departments, overseeing all production work for global clients such as Burger King and Budweiser. Having served as executive producer for David Miami for one year, Fell has proven her knack for creative storytelling. Her new post elevates the agency’s line-up of talented executive women, including head of account Luiza Prata Carvalho and global chief strategy officer Paula Vampré.

180 NY has announced the appointment of Adam Lock as the creative agency’s new executive creative director. Lock comes to the agency after serving as senior vice-president, group creative director, VaynerMedia. He will report to 180 NY president Evan Weissbrot and be charged with building out the agency’s creative capabilities for a growing roster of clients.

BBDO Greater China has appointed Hoho Liu as BBDO Taiwan executive creative director. Until now, Hoho Liu has served hundreds of brands across a multitude of categories and brands such as 7-Eleven, Weidan, Weili Fried Noodles, Starlux, Hyundai, Volvo and Zespri.

Social media agency, Born Social, has appointed creative strategist Joe Jordan. Jordan joins Born Social from Amsterdam-based media company Dept Agency, where he held the role of senior creative, leading creative work for global brands including Netflix, JBL, Accell Group and Uber/Uber Eats. In 2020 he received two Lovie Awards for his work on the ‘Raise The Bar’ social-first campaign for American audio manufacturer JBL’s new soundbar range. While at Dept Agency Jordan helped launch a new line of eco-friendly streetwear, Dept Apparel.