GHD appoints Threepipe Reply for integrated Christmas gifting campaign
Following a competitive pitch, GHD, a luxury hair styling brand, has appointed Threepipe Reply to deliver brand awareness support for its new ‘Wish Upon a Star’ limited-edition collection of Christmas gift sets.
The opulent range of limited edition GHD hair straighteners, hairdryers, hot brushes and curling wands are combined with luxurious accessories to create Christmas holiday gift sets. The GHD Platinum+, GHD Gold and GHD Helios gift sets are dressed in sparkling white and gold accents, adding an extra touch of magic to the holiday look.
Threepipe Reply will be running a brand awareness campaign with supporting creative across social and display media channels, as well as supporting the GHD team with amplifying influencer campaigns through to the end of the Christmas season.
Jodie Hopkins, head of marketing, GHD said: “We were impressed by Threepipe’s experience working with other beauty, skincare and hair brands and their approach to media planning in what is such a crucial gifting season. They demonstrated that they understood the brand and how it needs to work across the multiple channels which will form the campaign. We can’t wait to get started.”
GHD joins Threepipe’s growing family of beauty, skincare and haircare brands, which include L’Occitane, Elemis, Aromatherapy Associates, PZ Cussons, Herbal Essentials and Nails Inc.
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