All-digital Scottish Design Awards mark the nation's finest projects & agencies
A difficult year has been lent some perspective by the 2020 Scottish Design Awards which highlighted the creative beacons which have done most to light our way out of lockdown.
The only awards programme to combine the architecture and design spheres, the event is sponsored by The Drum and showcases the full scope of the creative sector and the value it can add in terms of enhancing all our lives.
This year the design field was dominated by Playdead which rocketed past the competition to earn a Grand Prix for its work on Basecamp Moon, a bespoke film commissioned by the Luxembourg Space Agency to inspire future exploration.
The design panel, chaired by Helen Fothergill, head of collections at Aberdeen City Council Art Gallery and Museums, had this to say: "It's beautifully filmed and hangs together really well. It's got everything. There is so much rich design on so many different levels. They do well to bring something fresh and excel on all fronts. How they mixed film and animation seemed correct for the processes they were trying to explain."
Other big winners on the night included Freytag Anderson which walked away not only with the Design Agency of the Year accolade but also the Chairman's Award for Rapscallion Soda, which is transforming perceptions of the soft drink sector through punchy packaging.
John Glenday, editor of media partner Urban Realm, said: "The Scottish Design Awards have capped a remarkable night to remember with a cavalcade of awards, commendations and presentations that kept the conversation flowing - even if the only wine flowing was our own.
"As the first all-digital presentation in the history of the award's, this year's event saw us conquer a new domain and in the process communicate outstanding design to all corners of the country. Truly this has been our most democratic award yet."
The design judging panel comprised MT Rainey OBE, director at Charlotte St Partners, Hays and Clear Channel; Rory Campbell, design director at Analogfolk; Neil Cooper, chief design officer at Brilliant Basics and Chloe Templeman, creative director at Design Bridge.
Catch up on all the winners in full by heading on over to the Scottish Design Awards.
Content created with:
Urban Realm
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