Introducing The Drum Show featuring C4 complaints, influencers and bullshit buzzwords
The Drum has unveiled the first episode of its online video series The Drum Show, which will look at the big talking points in media and marketing each week.
Hosted by editor Stephen Lepitak, the first episode takes a look at Channel 4’s tongue-in-cheek ‘Complaints Welcome’ ad, why Publicis has snapped up US agency Rauxa and which agencies Mondelez has appointed to its global agency roster.
Lepitak is joined by influencer Emily Roberts (AKA @TheLipstickFever), Lucy Roberts, account director at SeenConnects and Andrew Carter, who runs the Branded Content Marketing Association. The experts discuss the value of influencers in an industry dogged by headlines about fake followers, opacity and, more recently, accusations of “staged” motorcycle accidents featuring branded promotions.
Elsewhere, WPP’s transformation chief Lindsay Pattison reveals her least favourite ‘Bullshit Buzzword’ and we celebrated dating app Hinge as our winner of The Drum’s Work of the Week creative top stop.