Programmatic Punch New York 2019: FBI ad fraud, adtech predictions and addressable TV
Programmatic Punch New York is back for 2019, here to serve you a wake-up call about the revolution the ad tech industry is going through. This event is designed to help you duck and dive to ensure you exploit the opportunities of this new age, as opposed to succumbing to its threats.
You will hear from top industry experts on the FBI ad fraud investigations, adtech predictions, issues facing data collection and attribution, addressable TV trends, moving programmatic in-house and problems the industry still need to overcome.
Last year, saw industry leaders such as Bloomberg Media, Avis and The Economist dicuss how this industry is developing. Megan Latham, vice president customer experience, Comcast Spotlight, formerly of Bloomberg Media says: “The event was a really interesting mix of the buy side, the sell side and ad tech. Each of the panels often had a mixture of each of the sides talking. No matter what was being discussed, each side listening really found value in it.”
The event gives insight and practical advice on the latest developments in programmatic trading.
You will hear from the likes of Per Bjorke, senior product manager at Google and Jay Benach, strategy lead at White Ops about working on the FBI ad fraud investigation and how it will continue on to win the war and a keynote speech from Nikki Mendonca, global president of Accenture Interactive Operations.
What the future looks like for TV budgets is also on the agenda featuring Adam Lowy, chief commercial officer of Telaria; Andrew Ward, executive vice president of NCC Media; and Kevin Arrix, senior vice president of Dish Media
You can’t have an event without some form of predictions, so we’ve brought together a group of senior industry experts to offer their thoughts on what we can expect from the ad tech sector over the coming year including: Julie Clark, Spotify’s global head of automation; Christina Mohebbi US managing director at Amnet Group; and Sara Badler senior vice president of programmatic revenue and strategy at Dot Dash.
Make sure you head to Programmatic Punch New York on June 6 at Ogilvy and Mather. Tickets are available to purchase now.
Sponsor of the event are Telaria, Smart Ad Server, Jellyfish and Broadsign.