The European Tour - one of the golfing world’s most recognisable brands - has teamed up with creative agency Underscore to launch the sports charity brand the European Tour Foundation.
The European Tour has used its recognisable brand over recent years to support a range of charities, including cancer charity Maggie’s Centre in Scotland. The launch of the newly created Foundation aims to create a greater, global philanthropic strategy.
London based Underscore created a range of marketing materials to coincide with the launch including a marque logo which 'harnesses the power and recognisability of the golfer at its core ’ along with other promotional branded materials.
Commenting on the work, Charlie Hughes, senior account manager at Underscore said, “The European Tour Foundation has an amazing opportunity to help communities and individuals all over the world. We wanted to capture a sense of this powerful mission within the brand essence, creating a flexible and engaging suite of assets that will allow the Foundation to communicate with a really broad cross-section of audiences.”
The Foundation also commissioned Underscore to create a film that will be premiered during the BMW PGA Championship. The film looks to raise funds for eight Special Olympics golfers, in order for them to go to Abu Dhabi to compete in the 2019 Special Olympics World Games. The film follows the story of Warren, an inspiring amateuer golfer with autism, and illustrates the causes the Foundation supports.
To view the film go here.