Saffola records rap song to help people combat junk food cravings
Marico's Saffola is aiming to distract people from unhealthy food cravings via a rap song introducing its active slimming Nutri-Shake.
Saffola comes out with a rap song to help people combat junk food cravings / Dentsu Group
The campaign conceptualised by WATConsult has also launched a site to help people maintain their diet by avoiding junk food cravings.
The campaign also features several personalities from different walks of life who have been roped in to join the ‘Beat the Crave’ and also healthy alternative recipes are available on the microsite.
Rajiv Dingra, founder and chief executive of WATConsult said: "Anyone trying to lose weight and get in a better lifestyle/better shape has to first and foremost deal with the very human problem of 'craving’.
“But if you can distract your mind for around 3 minutes you can survive a craving incident. With this insight and to avoid facing a conflict between the love for junk food vs the weight loss goals, we created a digital friend who helps you Beat The Crave."
Sanjay Mishra, chief operating officer, Marico Limited added: "In line with Marico’s commitment to support a healthy lifestyle, we have teamed up with WATConsult and created a digital buddy which helps distract people from unhealthy food cravings in a fun way. These cravings just add inches to the waist derailing the efforts toward slimming. So, the digital audio buddy will work by distracting the user from any food craving and support consumers to find the right alternative healthy options."
