Trinity Mirror first emerged from a merger of Trinity and Mirror Group back in September 1999 but the business has now grown significantly beyond the sum of these parts, prompting a refresh.
Chief executive officer Simon Fox, said: “Through our content we reach millions of people every day. Our reach extends across multiple platforms in both Print and Digital and across the cities and communities that we serve. We think this is a name which better reflects what we do and what our ambitions are.”
The name change will take effect at Trinity Mirror’s next Annual General Meeting on 4 May at the Museum of London Docklands, subject to shareholder approval.
In recent days the full scale of the task of consolidating its new businesses has become clear as a host of senior editors at The Express newspapers announced their departure.