Fake Love launches ‘Burnt Dream’ VR video for Gucci

Fake Love and T Brand Studio created a 360 VR experience for Gucci's new collection, called 'Burnt Dreams'

Experiential agency Fake Love has released its latest project under the New York Times's T Brand Studio, a virtual reality video for Gucci called Burnt Dream.

The branded content, part of a collaboration between Gucci and artist Ignasi Monreal, gives a 360-degree view of Monreal’s London darkened, neon-lit apartment. Depicting imagery and inspirations that influence his collection with the luxury brand, viewers are redirected to a standalone Gucci site, where they can browse gift ideas by category.

Aside from being a creative partner to T Brand Studio, Fake Love works autonomously to serve clients such as Samsung and Kia. The agency recently worked on an extension of Academy Award-winning film Hidden Figures in partnership with IBM.

Fake Love was purchased last year by The New York Times, and assists in the creation of experiences that merge fine art and technology for the studio’s upscale audience.

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Bennett Bennett

Bennett D. Bennett is a staff writer at The Drum covering agencies, the media landscape, creativity and innovation. An NYC native, MAIP alum and City College of New York grad, Bennett previously was an award-winning copywriter at BBDO New York and lends his unique perspective and voice to The Drum's editorial staff. Previously a member of the Adcolor Advisory Board, he currently sits on the AAF's Mosaic Next-Generation Leadership Council and the 4As Steering Committee.

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