The latest campaign from the Ad Council, in association with the American Heart Association (AHA), American Stroke Association (ASA), and American Medical Association (AMA), highlights high blood pressure numbers to get people to seek treatment before they are debilitated by a heart attack or stroke.
The campaign, ‘HBP Numbers,’ consists of a series of black-and-white public service announcements featuring real stroke and heart attack survivors talking about the high blood pressure numbers that led to surgery and near death experiences.
The ads were created by Havas Adrenaline and produced by global production company and artist management agency, Great Bowery Film. The PSAs were shot and directed by Marco Grob of Bernstein & Andriulli, a director known for his passion for reporting and educating on global social issues.
The campaign motivates viewers to take action and follow a treatment plan if they have high blood pressure (HBP), and Great Bowery Film was tasked with shedding an honest light on the very devastating consequences of uncontrolled high blood pressure.
The emotional campaign links blood pressure numbers to the real effects of high blood pressure by helping viewers visualize the consequences from real people who have suffered a heart attack or stroke.
"For me, this was a greatly important project to work on. The collaboration with those people in front of the camera moved me profoundly. Their commitment to making a case that will help to prevent others from having a stroke or heart attack due to high blood pressure in this intimate way left me speechless and inspired. If our work could prevent only one person from having a similar experience, that would make me very happy," said Grob.
Ad Council’s partnership with Great Bowery Film, the film division under the Great Bowery umbrella, comes just two months after its launch.
Shannon Lords, executive producer at Great Bowery Film, commented: “Great Bowery Film was founded to go above and beyond the typical remit of a production agency. We create highly discerning content that stems directly from our artists’ personal creative visions, which is exactly what Marco Grob brought to the table for Ad Council and the American Heart Association. It’s our hope that we can shed a strong light on this important issue for those around the world with HBP.”
Added Ad Council president and chief executive Lisa Sherman: “The stark imagery of the creative reframes high blood pressure numbers from something abstract and intangible to something visceral and important. But the work is also incredibly motivating because it reminds people that they have the support they need to prevent the devastating side effects of high blood pressure.”
See the spots by clicking the Creative Works box below.