WeChat users pass 900 million as app becomes integral part of Chinese lifestyle

WeChat users pass 900 million as brand becomes way of life in China

WeChat has announced it now has 902 million active daily users, as China’s number one platform cements its position as a way of life, rather than an app.

WeChat's total daily active users in September 2017 increased by 17% over the previous year, according to the latest report from WeChat owner Tencent.

The report revealed messaging, voice and video calls all continued to experience strong growth in 2017.

More than 38 billion messages were sent in September 2017, a 25% increase on September 2016. Voice messages increased 26% to total 6.1 billion, while voice and video calls grew 106% to 205 million year-on-year.

WeChat Official Accounts, the accounts used by brands and companies, increased by 14% to total 3.5 million in September, with the monthly active users (MAUs) of these accounts also growing 19% in 2017 to 797 million.

WeChat payments also increased in 2017, total monthly social transactions grew 23% while total monthly offline transactions increased 280%.

China’s senior citizens, which WeChat considers people aged 55-70 years, account for the fastest growing group of users on the platform, which now total 50 million users.

WeChat said the report reinforced its positioning as a way of life, something the brand has been working to achieve since its launch in 2011.

WeChat is a key component in parent company Tencent’s strategy to become a global leader in entertainment.

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Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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