Havas buys Malaysian agency Immerse in recognition of the growing importance of the market

Havas Immense launches after acquisition

Havas has bought Malaysia-based agency Immerse, rebranding the agency to Havas Immerse and placing it within the Havas creative portfolio.

The agency, which first launched in 2004 and counts clients in both Malaysia and Singapore, will start to become integrated into the agency network under its Havas Village approach.

The agency, currently with 50 staff, will continue to specialise in strategic creative consultancy and digital marketing solutions. Its clients include Volvo, Mitsubishi Motors, F&N, Wrigley and a wide range of Unilever brands such as Dove and Magnum.

The acquisition comes largely as a strategic move to bolster Havas’ presence in Malaysia, as it becomes a more important market for the group.

Yannick Bolloré, Chairman and CEO, Havas Group, said: “Immerse talent will further strengthen our expertise in Malaysia which is an extremely significant market for the Havas Group. This acquisition signifies our commitment in this region of Southeast Asia that has witnessed a great momentum in the last few years.”

Immerse’s founders Jeffrey Tang and Kerry Khoo will join with Andrew Lee, managing director of Havas Malaysia, to lead Havas Immerse, reporting into Vishnu Mohan, Chairman and CEO of Havas Group Southeast Asia. Kerry Khoo will also take on the role of chief creative officer for Havas Immerse.

Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte