Vice opens Asia Pacific headquarters in Singapore as it announces a slew of new deals in the region

Vice is set to up its investment into the Asia Pacific region

Vice Media has announced a series of new offices for Asia Pacific, including a new regional headquarters in Singapore, signaling a bigger focus on the region from the publisher.

A key reason for the expansion, according to Vice, is the potential of the large number of young people in the region. Citing United Nations figures, Vice says , the region is home to 60% of the world’s young people, “demonstrating a significant opportunity for the youth-focused media brand”.

The new headquarters in Singapore will be led by Vice global general manager Hosi Simon, who will relocate to assume role of CEO of Vice Asia Pacific.

Vice is also opening offices in Mumbai and Delhi, as part of a partnership with The Times of India, alongside existing offices in Beijing, Shanghai, Tokyo, Melbourne, Sydney, Auckland and Jakarta.

“We believe there is a huge opportunity for VICE to build out a deeply relevant, highly local, youth media company across the Asia Pacific region,” said Hosi Simon.

“With the growing importance of local culture to young people, along with a surging youth population and increased connectivity, some of the most dominant forms of global youth culture across technology, music, fashion, consumer brands, food and identity will come from this part of the world. We hope to play a significant role in creating and giving a voice to these movements, and helping to bring them to the rest of the world.”

According to Vice, it has also made a set of new partnerships and expanded existing Asia Pacific partnerships as it looks to expand in the region via more original content and production.

Vice’s partnership with Jawa Pos TV in Indonesia will continue, allowing it to air branded Viceland TV blocks and Vice News Tonight episodes, as well as digital content from this month.

Another existing partnership that will be expanded is with DOCOMO Digital. Originally a Japanese deal, it will now expand to launch the Vice+ subscription on demand video service in Singapore, India, Hong Kong, Taiwan and Thailand.

Virtue Worldwide, the agency born out of Vice, will operate services throughout Asia Pacific, with launch partnerships including Unilever in Indonesia, National Basketball Association (NBA) in China, Budweiser in Australia, Nike in Thailand and the Philippines and BMW/Alexander Wang vehicle launch partnership in China.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte