Discover Long Island appoints Rooster PR

Fire Island

Discover Long Island, the official tourism organisation for Long Island, has appointed Rooster PR as its first retained agency in the UK.

Renowned for its sparkling ocean beaches, rich presidential and revolutionary history and the famed Hamptons, Long Island is also home to numerous quaint downtown villages and robust dining and shopping options.

Recently the organisation announced a first-time international marketing collaboration with New York City & Company to promote NYC+, a concept that highlights Long Island as “New York City’s Beachfront Backyard.” Long Island’s tourism industry has become an economic driver resulting in $5.6bn in revenue for local businesses by promoting the region as a world-class destination for tourism, meetings, trade shows, sporting events and related activities.

Kristen Jarnagin, president & CEO of Discover Long Island, said: “We were impressed by Rooster’s extensive experience in promoting destinations and tourism organisations worldwide. As we seek to attract a greater number of international visitors, we’re looking forward to driving deeper awareness of Long Island, and its close proximity to New York City, through Rooster’s connections with the UK travel and lifestyle media.”

James Brooke, managing director at Rooster, said: “We’re excited to be working with Kristen and her team to promote all that Long Island has to offer UK travellers and communicate the fact that Long Island should be an integral component of any New York stay.”

Surfers flock to Long Island’s shores every year, as well as sailors, yachtsmen and fishermen. Across Long Island visitors can find top rated fishing charters, fishing tournaments and extensive watersport rentals including boats, jet skis, paddle boards, kayaks and more. On the destination’s north shore, travellers will find the Gold Coast mansions – the inspiration behind F. Scott Fitzgerald’s ‘The Great Gatsby’. Built during America’s “Roaring 20’s”, more than 200 of the mansions survive today and are available for overnight stays, tours and events.

Rooster has been briefed to maximise awareness of the destination around World Travel Market (WTM) 2017 and implement a proactive PR campaign throughout 2018.

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