The 2017 winners of second The Drum Digital Trading Awards US have been revealed with Cadreon, Factual, Universal McCann taking the chairman's award for its campaign "BMW's Ultimate Data Machine" and The New York Times grabbing the Grand Prix for its "The Truth Is Hard - The New York Times".
On Cadreon's big win, chairman Wayne Blodwell, founder and chief executive officer, The Programmatic Advisory, said: "BMW recognized that by having disparate sources of data that they could not overcome some of their marketing challenges. They went about solving these challenges by creating their own ID so they could move effectively market to potential customers.
"It was a great strategic initiative that yielded great results. This is something which other brands should look to follow and great to see BMW leading the way, particularly in their vertical."
Digital marketing agency, PMG also won big on the night, taking home five awards including: best video campaign, best paid social campaign, best high impact campaign, best paid search campaign and most effective use of data category.
Along with snapping up the grand prix, The New York Times also won best cross platform campaign for its campaign.
Blodwell said: "The campaign that The New York Times ran really struck a chord with the panel of judges. It did what advertising should do; make people feel a certain way about something. It was creatively brilliant and executed excellently against the brief. The results were fantastic and is an example of a campaign which other advertisers should be inspired by."
He continued: "The standard of entries was high and it was an inspiring process to go through each award entry and understand how companies were solving business problems through marketing. All entrants should be proud that they had completed work which was worthy of entering and hopefully we'll see the great work continue into next years awards".
A full list of this year's winners can be found on The Drum Digital Trading US website. This year's black-tie event took place at the Edison Ballroom.
The awards will be back for 2018 and you can register your interest now.
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