TBWA\, Google and Standard Chartered to discuss the future of Machines + Marketers

The Drum and TBWA\ present Machines + Marketers

The Drum is launching a new event in Singapore, alongside partners TBWA\, which will bring together marketing leaders to discuss the new relationship between Machines + Marketers.

Some of the first names to be added to the event include Standard Chartered global head of digital and retail marketing Sam Ahmed, Google Asia Pacific managing director Jo Flint, TBWA\Digital Arts Network’s regional president and innovation director Tuomas Peltoniemi and TBWA\ chief operating officer Philip Brett. Further speakers will be announced in due course.

The lunchtime event on 28 September 2017 will consist of two panels. Machines will look at the growing influence of artificial intelligence on the industry and will specifically look at how this influences talent and skills. The foundation of this panel is a comprehensive study in Asia Pacific by TBWA\ and Hall & Partners called ‘The Rise of the Machines’.

The second panel will be a live chat version of a regular series on The Drum which poses the question; ‘Does the Marketing Industry Have a Marketing Problem?’ The panel will look at the reasons why talent and culture is harder to foster in traditional marketing businesses, how the industry needs to adapt, and whether the marketing industry does have its own marketing problem.

The event is free to attend but spaces are limited so do register to secure a place. The event will run from midday until 3pm on 28th September, with a chance to network after, and takes place at The Projector on Beach Road in Singapore.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte