Fox’s Biscuits passing around the party rings with appointment of Together as lead agency

Fox's Vinnie the Panda mascot

The maker of top UK biscuits like the Rocky, Crunch Creams and Party Rings has tapped Together as its lead agency.

Fox’s Biscuits has hired the agency to lead its strategy and creative, including digital, social, in-store, advertising and PR. Leading this drive is a refurbishment of the brand which will culminate in the launch of a new website this month. Further to this, it is looking to develop social creative, strategy and a series of PR campaigns.

Kate Needham, head of marketing at Fox’s Biscuits, said: “Together have shown us that they really get what’s next for the brand, demonstrating how we can build our ‘Lovingly baked’ proposition into something that’s emotive, family-friendly and relevant to our consumers.

“At Fox’s we’re very excited to see how our new look and feel is received, but most of all, we’re looking forward to being known for what we do best: baking beautiful biscuits for British families.”

Jonathan Turner, partner at Together, said: “This new appointment is a real testament to the quality and understanding shown in our strategic and creative work. We’re absolutely delighted to be working with Fox’s, and extremely proud of what we’ve created so far – watch this space.”

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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