R/GA Shanghai appoints MD and ECD to bolster China operations

R/GA Shanghai appoints management team as it bolsters China operations

R/GA Shanghai has appointed Sook Ping Chow as managing director and Terence Leong as executive creative director as the agency strengthens its team in China.

Chow brings 20 years of pan-Asia agency experience with previous roles at M&C Saatchi, Leo Burnett, TBWA and Wieden + Kennedy. She joins from Factory Design Labs’ Shanghai office, where she was managing director.

Chow will be joined by Terence Leong who joins the agency from Wieden + Kennedy Shanghai, where he was creative director.

Leong will report to Chow and will work closely with APAC VP ECD Bob Mackintosh. Chow will report to R/GA EVP managing director APAC Jim Moffatt.

Chow said, “I’m excited to lead the nimble team of talented market experts we have in Shanghai, and looking forward to harnessing the capabilities of our 2,000 global colleagues,” she said. “R/GA’s unique structure and systems means we’re connected in a way other agencies talk about, but cannot deliver. It’s a way of working which is fast becoming essential, nowhere more so than in China.”

Leong added, “The Chinese audience is smart, affluent, knows who they are and what they want, so the days of adapting global marketing templates, talking down and trailing behind the rest of the world are long gone.

“In one of the fastest shifting marketing landscapes, R/GA Shanghai stands out as an agency that doesn’t just move at the speed of culture but seeks to create it. I can’t wait to get started,” said Leong.

R/GA has been strengthening its offering across the Asia Pacific region recently launching a consulting practice and opening a Tokyo office earlier this year. R/GA also appointed APAC VP ECD Bob Mackintosh earlier this year in a bid to create a connected approach for the agency across the region.

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Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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