British sausage brand Richmond has appointed Impero as lead digital agency to handle its online refresh.
The agency is tasked with developing a new digital strategy and content for the sausage brand, adding a fresh take to a company which is over 100 years old.
Impero won the digital strategy work for Richmond and will look to align its online presence with the launch of its new 'The Nation’s Favourite' TV spot, which was created by Saatchi & Saatchi.
Michael Scantlebury, creative director of Impero, said: “As household names go, they don’t come much bigger than Richmond. With big ambitions and expectations following the rollout of the new packaging and messaging, we are excited to be bringing the brand to life online, all the way from strategy to execution. The newly designed website is an excellent start to the upcoming work.”
Julie-ann Twomey, brand manager at Richmond owner Kerry Foods, added: “We are delighted to appoint Impero as our lead digital agency for Richmond. It’s an extremely exciting time for the brand; we have just launched new packaging and ATL comms and Impero have developed a really strong digital strategy that we are looking forward to executing it in the forthcoming months.”