David Beckham returns to front Adidas Predator Precision unveil

Beckham flaunts the new Predator / Nick Knight

Esteemed football veterans David Beckham and Zinedine Zidane are perhaps aptly flouting a return of Adidas’ classic football boot, the Predator Precision.

The campaign from photographer Nick Knight sees the former England captain Beckham return to promote the boot he made famous in 2000.

Zidane also fronts the campaign; fittingly the special edition boots will only be available in Adidas’ Paris outlet from 8 September.

Adidas retired its Predator boots back in 2015, although a demand has clearly remained for the sneakers.

Below is one of the original Goldenballs' Predator ad.

Vote for the current work in The Drum’s Creative Showcase.

Adidas: Predator Precision

Added 05 September 2017
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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John