Kwik Fit appoints Cogent to lead marketing efforts

The firm's most-recent campaign was created by George & Dragon in 2016

Kwik Fit has consolidated its agency roster into Cogent, following a four-way competitive pitch.

The move will see Cogent serve as the brand's lead strategic and creative partner for through the line communications.

The Birmingham and London-based agency has been tasked with lifting consideration and driving commercial growth for Kwik Fit and its brand portfolio. The agency's first work for the car serving and repair company will run nationwide this autumn.

Kwik fit has previously worked with a number of agencies across its online and creative campaigns including Enter UK and Live and Breathe.

The firm's most-recent campaign was created by George & Dragon in 2016 and centred around customer service, hailing the company's staff as heroes.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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