Ad of the Day: Ellenka FiberCreme wants people to be 'friends' with unhealthy food again

Multipurpose creamer company Ellenka FiberCreme has created a campaign with iris Jakarta called 'Let's Be Friends Again', in which it released TVCs that encouraged people to make peace with delicious but unhealthy dishes and beverages.

One of the spots features two characters, a woman and a cheese, who are no longer friends after the woman realised she has put on weight after eating cheese. She then signs up for boxing classes and refuses to eat the cheese again. One day, she passes by the boxing gym and sees the cheese boxing as well, and they become friends again.

The ad hopes to spark an idea that something delicious can be healthy too.

Shawn Lim

Shawn Lim is a reporter at The Drum, covering industry news around the Asia Pacific region with a focus on Singapore and Southeast Asia. Based in Singapore, he has worked across photography, video and online, covering a range of subjects including current affairs and sports.

Before Game of Thrones, he was a huge Breaking Bad fan. He does CrossFit and yoga to stay healthy.

All by Shawn