With the aim to spark conversation between footballers to give back to the society, a recent campaign titled 'Common Goal' featuring Manchester United's Juan Mata was launched by streetfootballworld.
Mata is urging the footballers to pledge 1% of their salary to charities in the campaign which was shot in Mumbai, India. The campaign was conceptualized by Dark Horses and they aim to make a team of XI players and base a series of films on the same.
The campaign has evoked emotional response on social media platforms from the footballing community.
@juanmata8 wants footballers to donate 1% of their earnings to charity
— FIFA.com (@FIFAcom) August 5, 2017
Proud of you Maestro @juanmata8https://t.co/CPQi1426t4 — Didier Drogba (@didierdrogba) August 5, 2017
Mata who has pledged 1% of his salary said that they are "trying to do is define a shared social agenda" for football.
“Common Goal goes beyond individual brands and egos to deliver a greater impact. By making the pledge, we can form a lasting connection between football as a business and football as a tool for social change,” he added.
Steve Munachen, Dark Horses creative director, said: "Common Goal and Juan Mata are leading the conversation and their work should serve as an inspiration to all footballers across the world to work together to make a real difference’