Google boosts visual search with badges prompting discovery
As brands like eBay, Pinterest, Bing and Amazon introduce or enhance visual search functionality, Google, too, is making a move to augment its own image search results.
Google is adding badges to mobile image search results.
The search giant is doing so by adding badges to images found via the Google app for Android and the mobile web indicating what related content is also discoverable.
The badges appear in the bottom lefthand corner of images. They help users find images “where next steps or more in-depth information is available — everything from bags to buy to recipes to try,” Google said in a blog post.
These badges categorize the image – and accompanying text helps clarify the action a user can take.
“So for example, if you look for ‘cupcakes’ in Image Search, you'll see badges for both video and recipe results. For other queries, you may also see badges for products and GIFs as well,” Google said. “We hope this new feature will help you jumpstart your journey of visual discovery — connecting you with the right info and sites to suit your needs.”