MC&C investment forges a ‘new model of media agency’ with global network
MC&C, the performance media agency, has accepted a £6.6m private equity investment from Key Capital Partners (KCP) to launch a global performance media network bringing a ‘new model’ of working to the business.
MC&C investment forges a ‘new model of media agency’ with global network
MC&C International will dovetail with a new group executive board formed of founder Mike Colling, executive chairman Steve Booth, UK managing director Mark Jackson and deputy managing director Robin Trust.
They will be joined by KCP partner Mike Fell with a head of social and international managing director set to follow over the coming months.
Colling said: “The time is right for a new model of media agency: a fully-accountable, independent-minded, performance-led global network built on the principle that every penny of media spend should deliver business growth. Our new model of performance creates the right blend of brand building, customer acquisition and sales, built on our unique data and analytics. And as we are paid by delivering clients’ business outcomes, rather than media outputs, we are genuine growth partners.”
Fell added: “MC&C have a unique approach to media investment management that we believe can drive growth for any business. This expertise simply doesn’t exist in the independent sector and we see huge potential for future growth.”
MC&C’s model marries brand and direct response to form a single metric which it says offers clients full transparency, flexibility and control over where their money is spent.
MC&C handles media planning and buying for Royal Mail's Marketreach.