Intermarketing Agency brews up its own beer brand

Intermarketing beer

Leeds based Intermarketing Agency has gone one step further than working with a brewery: it’s made its own beer.

Can Do Positively Pilsner is brewed by Legitimate Industries, a client of the Leeds-based global agency. It’s available in four different can designs, representing each of Intermarketing’s four offices in Leeds, London, Amsterdam and Sydney.

The beer was launched on the back of an internal competition challenging the creative agency’s 190-strong team to create a new beer brand that captured the spirit of the agency. Can Do was devised by a team led by senior copywriter Phil Tarry and senior designer Paul Birkhead, with packaging by design director Claire Bradley.

The agency plans to keep the beer stocked in all its offices, plus roll it out at events, including its regular ‘The Tap’ thought leadership panel debates. Can Do will also be available in Headingley cafes and bars with proceeds from sales going to Shift.ms, a locally-based charity working for people with multiple sclerosis.

Can Do’s launch comes after a strong year for the agency, which has seen turnover increase by 44% and the launch of its new experiential offering, Intermarketing X.

Intermarketing managing partner, Nickii Gray, said: “We’re known as the agency who makes it happen – we even host a day every year where we solve big creative problems for clients in a day – our annual Making it Happen Day. So this beer has got just the right attitude – never half empty, always half full. Like us, it’s an optimistic drop which always hits the spot!”

Details of Intermarketing Agency’s beer brand story can be found here. The agency's client portfolion includes Adidas, Virgin Trains and Ugg.

Andy Black

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