Dragon’s Den success story Kokoso Baby launches skincare range with help from Daughter

The Kokoso Baby range was launched across digital and social channels on Monday 12 June.

Skincare brand Kokoso Baby has launched its new range of natural and organic baby washes in collaboration with creative agency Daughter.

The #LaunchedByMums campaign put parents firmly at the heart of a coordinated, single-day launch across digital and social channels on Monday 12th June – spearheaded by hundreds of mums and dads who were among the first to try out the new product.

Lauren Taylor, founder of Kokoso Baby, said: “We’re all about pure and natural products, so what’s purer than letting the mums and dads who share our beliefs launch our new washes on our behalf. It’s been great to collaborate again with the team at Daughter. They really get us and what we’re trying to achieve as a business.”

Daughter previously worked with Kokoso Baby to help launch their flagship coconut oil into Boots, followed by supporting the brand with its successful BBC Dragon’s Den pitch that saw Touker Suleyman become part of the Kokoso family.

Based in the heart of Leamington’s creative quarter, Daughter was launched earlier this year by creative partners Gareth Hopkins, Stuart Jackson (both having formally freelanced at agencies including McCann, TBWA, JWT and MullenLowe) and Rich Newell (formerly of Chapter) and strategy partner Lee Jackson (previously planning director at McCann).

The foursome have worked together previously on major brands such as Barbour, Heinz, Oxfam, Triumph Motorcycles and Virgin Trains.

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Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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