Facebook to ply news subscriptions to appease publishers
Facebook is maneuvering to monetise publishers' news content on the social network in order to incentivise them to continue championing the platform.
Facebook looks to funnel users into newspaper subscriptions
The Times is quoting multiple sources in the company, claiming that the company is looking to reward publishers who make use of the platform, and is looking to placate many by offering
While the performance of the company’s native, fast-load Instant Articles is reportedly less than exemplary, it could be argued that Facebook is an important part of the news ecosystem. Especially in the knowledge that 44% of Americans get their news from the site, according to Pew Research in 2016.
The company said it is looking to underline “the increasing importance of a subscription business model in supporting the high-quality journalism that contributes to the informed communities we all care about”.
Facebook has benefited greatly from the presence of news on the platform, bolstering the subscription funnel – even on mobile – could serve as a great way to give back to publishers.