WeWork expands into fitness inside co-working space in New York City
WeWork has its eye on fitnesss with plans to open a New York City gym at 85 Broad Street where it already runs a co-working space, according to Quartz.
WeWork, the company best known for its shared office communities in cities from New York City to London to Beijing, has its eye
This new endeavor comes after the company posted a job opening for a Community Associate, Wellness position in New York. The job description reads:
“Just like how WeWork has created a supportive sense of community to free-thinkers and self-starters in business, so too will 85 Broad to the world of wellness. In other gyms, everyone is working on themselves, and that manifests in an environment that can be intimidating and isolation (think: powerlifters with headphones). At 85 Broad, we believe that charting your own path to fulfillment and motivating for holistic health go hand-in-hand with “affiliation” (social bonds). Our methodology of success if finding kinship in independence. Self-actualization needn’t be selfish.”
Although this will be the first dedicated gym, WeWork has been offering fitness classes since last year including spinning, yoga, meditation, dance and kickboxing.
WeWork members and non-members can sign up for classes using the website, Eventbrite, ClassPass or an iPhone app called WeWork Wellness. Most of the offerings are free but some spin classes range between $15-$20 per class. In addition to the group fitness classes, WeWork offers massages and club sports via organized tournaments and pick-up games.
In addition to fitness, WeWork expanded its business to residential living in 2016. They created WeLive, co-living apartment spaces in Lower Manhattan at 110 Wall Street and in Arlington, Virginia at 2221 S. Clark Street.
The brand has expanded to 140 offices in 13 countries and has about 100,000, according to the company.