Ad of the Day: mascot Captain Obvious stars in La La Land-style musical

Ad of the Day: mascot Captain Obvious stars in La La Land-style musical has turned to the joyousness of box office favourite La La Land to promote its reward programme.

The brand’s latest TV campaign ‘Leisure’ features its mascot Captain Obvious, as well as fellow guests who are showing dancing their way through a rendition of Singin’ in the Rain’s ‘Good Morning’ song.

In a bit of a creative curveball a familiar HSBC mascot from days gone by pops up in background of the spot, perhaps hinting at what’s to come in the next iteration of the campaign.

The hero film is supported by a collection of shorter formats, which will appear on digital platforms as bumpers, pre-rolls and curtain raisers for online content. You can watch the ad in full by clicking on the image below.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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