Zee Entertainment to launch Bollywood channel Zee One in more European markets
After venturing in Germany last year, Zee entertainment is all set to launch a customised version of Zee One, its Bollywood film and entertainment channel, for the Polish audience, expanding its presence in Europe.
Zee Entertainment to launch Zee One in Poland, after having already launched in Germany
In a press release statement, Zee Entertainment Enterprises Ltd (ZEEL) chief executive officer, international broadcast business, Amit Goenka, said: "After the successful launch of Zee One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region."
He further added: "With a wide range of television channels, online platforms and film productions, we now reach more than one billion viewers across five continents."
The newly appointed Zee Entertainment Enterprises country manager Pawel Kolasa will report to Zee Network Europe CEO Neeraj Dhingra.
He said: “I am extremely excited to be a part of ZEE and lead the organization’s growth in this region. We plan to bring the best of Bollywood to viewers in Poland. Going forward, we will also be looking at creating local Polish productions.”
While Neeraj Dhingra, said: “We are confident that our entry into this market will play a key role in the development of our business in this part of Europe, giving a new dimension to our company's expansion keeping in line with our motto of ‘Vasudhaiva Kutumbakam - The World is My Family’."
Zee One is scheduled to be launched later in 2017.