#NewUnitedAirlinesMottos: Social media users take up a righteous and brutal advertising brief
The United Airlines brand has suffered irreversible damage this week after it made the mistake of forcibly reaccomodating a passenger off an oversold flight- imagery that went viral resulting in an instantaneous backlash.
#NewUnitedAirlineMottos
The company rolled out a distant and widely panned statement – days later replacing it with a much more on-the-ball response in which it finally accepted some responsibility for the incident.
In some United backroom, an ad type has probably been charting the future path of the brand, a rebrand? A PR offensive?
Over the last few days while this has been happening, social media users have been mocking up mottos, logos and branding for the company.
Indicative of a new generation where the public will take on an advertising brief – albeit in the spirit of humour – here’s some of the boldest or funniest entries rolling on Twitter.
~I've had it with all these motherf*cking passengers on this motherf*cking plane!!! #NewUnitedAirlinesMottos pic.twitter.com/lXacRlRRH7
— Phil is real (@Phillayminyawn) April 11, 2017
" Early boarding, late boarding, water boarding, all the same to us ! " #NewUnitedAirlinesMottos
— mr doh (@efdoh) April 11, 2017
Not enough seating? Time for a beating. #NewUnitedAirlinesMottos pic.twitter.com/gsUHKe4GQy
— Kenny (@realitskenny) April 11, 2017
Free carpet burns with every flight! #NewUnitedAirlinesMottos pic.twitter.com/XjOznVOAyj
— Andy Kenareki (@AndyKenareki) April 11, 2017
#unitedAIRLINES #NewUnitedAirlinesMottos #UnitedjOURney pic.twitter.com/EQwvYfX2aY
— TheShlocker (@TheShlocker) April 11, 2017
New Boarding Policy: "Eeny, meeny, miney, mo..." #NewUnitedAirlinesMottos pic.twitter.com/MLMfNIDQUI... https://t.co/TF78Otjaqx
— Terra E. Whitmeyer (@terraelise) April 11, 2017
Pls share my #unitedAIRLINES toon. Thnx! @GottaLaff @MaggieJordanACN @laloalcaraz @co_rapunzel4 #UnitedAirlinesAssault #FlyTheFriendlySkies pic.twitter.com/EebxvUHObG
— Ed Hall (@halltoons) April 11, 2017
"We're altering our seating arrangements, pray we don't alter them any further" #NewUnitedAirlinesMottos pic.twitter.com/KJ8mPUNTVx
— Daniel Oz (@DanielTOzborne) April 11, 2017
"It's really fight or flight with us." #NewUnitedAirlinesMottos
— Mr.Colgate (@TheyKnowIGotIt) April 12, 2017
#NewUnitedAirlinesMottos We put the "hospital" in hospitality!
— Kinetic Kennons (@KineticKennons) April 11, 2017
#NewUnitedAirlinesMottos Has to be the funniest one I've seen.... pic.twitter.com/KV1YxXNe5y
— DitzyDoo (@DitzyDooo) April 11, 2017
After incident: @united Airlines names The Undertaker new Head of Customer Care. #NewUnitedAirlinesMottos #unitedAIRLINES pic.twitter.com/Wo9B5ovbxu
— Shahak Shapira (@ShahakShapira) April 11, 2017
"Drag And Drop" #NewUnitedAirlinesMottos @united pic.twitter.com/pYmmR9Ki4e
— Jacob Henry (@JakeMikeHenry) April 11, 2017
We beat the competition, one passanger at a time.#NewUnitedAirlinesMottos
— David Kline (@PCBridalFair) April 11, 2017
Where all the seats are in the 'nosebleed' section #NewUnitedAirlinesMottos
— A lynch (@walkslynchy) April 11, 2017
Even some brands got in on the action.
We are here to keep you #united Dragging is strictly prohibited pic.twitter.com/CSjZD7fM4J
— Royal Jordanian (@RoyalJordanian) April 10, 2017
Southwest (fake)
I wish - w/everything - this to be real. @SouthwestAir, please tell me this is real? It could just be one of the #NewUnitedAirlinesMottos pic.twitter.com/y24Qi10hfm
— Cynthia Johnson (@CynthiaLIVE) April 11, 2017
Ahem Pornhub and RedTube Emma…
. @united You are literally the most disgusting, unbelievable, and despicable people in the world, and im a fucking porn site.
— Pornhub ARIA (@Pornhub) April 10, 2017
United Airlines Survival Kit. Airfare sold separately.
#NewUnitedAirlinesMottos pic.twitter.com/wQiGLHe56H
— RedTube Emma (@RedTube) April 11, 2017