Rory McIlroy pledges long term partnership with Nike after agreeing 10 year extension

Nike has agreed a 10-year extension to its apparel partnership with Rory McIlroy in a new deal valued at around $100m.

The partnership will see the Northern Irish golfer continue to wear Nike’s footwear, apparel, headwear and gloves for the next 10 years.

The deal does not include equipment however due to Nike’s decision to exit the golf equipment business last year.

As part of the agreement Nike will have exclusivity over McIlroy’s apparel with the world number two prohibited from having additional sponsors on his Nike cap or clothing.

“I’ve loved this company since I was a kid,” McIlroy said in a statement announcing the extension. “I’m really happy to continue this journey with Nike.”

McIlroy first signed with Nike at the start of 2013 for a clothing and equipment deal that was rumoured to be worth $200m over 10 years.

He is now one of three former World No. 1s in the Nike clothing stable, alongside Jason Day who signed with the brand in January this year, and Tiger Woods has worn the Swoosh for over 20 years.

The announcement comes as McIlroy prepares to capture the US Masters title this week at the Augusta National Golf Club.

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Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

All by Tony