Kendall Jenner, Kardashian alumni and one of Instagram’s biggest influencers, has joined up with soft drinks company Pepsi in a campaign touted to boast a star-studded lineup to appeal to millennials in an ad entitled 'Jump In'.
Scored by music from Skip Marley’s Lions, the ad is designed to “reflect today’s generation”. The creative shows motivated populaces gathering behind one sole cause, all fueled by the soft drink, weaved through it are musicians, dancers, photographers and Jenner.
Kendall Jenner said: “I am thrilled to join the legendary roster of icons who have represented their generations and worked with Pepsi. To me, Pepsi is more than just a beverage - it registers as a pop culture icon & a lifestyle that shares a voice with the generation of today. The spirit of Pepsi- living in the 'now' moment- is one that I believe in. I make a conscious effort in my everyday life and travels to enjoy every experience of today.”
The ad, created by PepsiCo's in-house content creation team, Creators League Studio will run globally across TV and digital,
Furthermore, its footprint will be expanded across packaging, out of home and in-store for the full Pepsi trademark of blue, black and silver offerings.
Watch or vote for the ad in our creative works below.
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