Airline Monarch has appointed Navigate to manage its affiliate programmes, Monarch Flights and Monarch Holidays.
Previously managed in-house, the airline struggled to dedicate enough time and resources to the programmes. Navigate has now taken full control, from recruiting new publishers and activating existing publishers, to negotiating additional exposure and planning affiliate promotions, all with the objective of delivering revenue growth.
Louise Copland, online marketing manager at Monarch, said: “Navigate has been managing our digital media for the past two years so they already have a good grounding in understanding our business and sector. We're confident they will successfully grow both the Holidays and Flights programmes.”
John Kimbell, managing partner at Navigate, said: “We already manage Monarch's media planning and buying so it's great to extend our relationship in this way.”
Monarch is based at Luton Airport and operates scheduled flights to destinations in the Mediterranean, Canary Islands, Cyprus, Egypt, Greece and Turkey.