Kingfisher packs a punch with emotional TV push
Home improvement retailer Kingfisher is exhorting its six million customers to ‘Start Something New’ by promoting its new range of B&Q outdoor products.
To that end advertising group Leo Burnett have crafted a new campaign to showcase the wares, which Kingfisher states have been derived from exhaustive customer visits to hundreds of homes, by telling a personal story of new life and memories not yet formed.
Directed by Dexter Fletcher the piece also communicates more prosaic matters such as accessible pricing for the high-end designs.
Chaka Sobhani, chief creative officer for Leo Burnett London, said: “We're really proud to be part of the start of this journey with Kingfisher, a brand who believe great design should be affordable and available to all. Our stories hopefully mirror how great design really can have an impact, small or big, on our everyday lives.”
The campaign is running now across the UK, France and Romania.
Kingfisher is in process of shuttering 60 B&Q stores following a slump in DIY sales.