ReFuel4 launches AI-driven Ad Analyser to predict performance of ad creative

AI-driven creative platform ReFUEL4 has launched a new standalone product, Ad Analyzer, which allows advertisers and marketers to analyse and test future performance of ad creative.

Utilising ReFUEL4’s award-winning AI engine, SHAKA, the Ad Analyzer provides scientifically-tested predictions to determine the potential performance of creative on Facebook and Instagram’s Ad auction platform.

Advertisers simply click, drag and drop their Facebook and Instagram ad creative into ReFUEL4’s Ad Analyzer. The SHAKA engine then draws thousands of design points from each ad and, extrapolating from ReFUEL4’s database of performance data and targeting information, predicts the ad’s future performance.

Kazuhiro Takiguchi, founder and chief executive officer of ReFUEL4, said: “The importance of ad testing is a given, but nowadays it’s simply not enough to use traditional methods to assess how your ad will perform digitally. Enter artificial intelligence. By using AI to analyze ads, advertisers can effectively take a peek into the future and create native ads that will truly resonate with audiences – before spending that first dollar.”

ReFUEL4 also recently took its artificial intelligence technology to Snapchat in a partnership that expands the video platform’s advertising API (application programming interface) and allows agencies and brands to do their own buying through the automated system.

The Ad Analyzer will roll out additional key features and functionality within the next few months.

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Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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