Sleek Machine powers ahead with WP Engine account to raise brand awareness

WP Engine

Creative agency Sleek Machine has recently been hired by WP Engine, a WordPress digital experiences platform headquartered in Austin, Texas. The agency will aim to drive brand preference as WP Engine continues to position itself as the leading WordPress digital experience platform.

In late 2016, Sleek Machine helped launch WP Engine’s first creative campaign in support of the company’s new positioning with a series of videos illustrating the company’s purpose which includes hosting sites like AMD, Yelp, Constant Contact and Reader's Digest. Following the success of this initial effort, Sleek Machine was retained to help grow the brand in 2017 and beyond.

“Today’s business environment is as competitive as it’s ever been with both large enterprises and startups alike under constant pressure to create indelible, engaging digital experiences,” said Mary Ellen Dugan, chief marketing officer for WP Engine. "Very few creative agencies have Sleek Machine’s ability to produce the volume and quality of creative executions needed for a truly integrated campaign.”

“WP Engine has both a mission and culture that align with our own,” added Eric Montague, Sleek Machine co-founder and president. “We look forward to helping WP Engine win as a result of our mutual efforts.”

Sleek Machine is a Boston-based start-up creative agency with current clients including WP Engine, Boston Celtics, Lawn Doctor, The Tapco Group, Empower Retirement, Stanley Black & Decker, Autodesk, Nelson’s Natural World, Connecticut Association of REALTORS® and Indeed.com.

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Laurie Fullerton

Laurie Fullerton is a writer based in Boston, MA with a background in business, sports, community, medical and travel writing. She has been a newspaper editor in the Boston-area, a sports writer covering yacht racing and a community reporter. She has been reporting for The Drum since October 2015.

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