McLaren reveal new F1 automobile livery designed in collaboration with The Clearing

McLaren reveal new Formula1 automobile livery designed in collaboration with The Clearing

The new Formula1 car, which was launched by McLaren earlier today (24 February), fashioned a newly developed pure breed McLaren livery, designed in collaboration with brand consultancy The Clearing.

The choice of orange was inspired by McLaren’s history, as their first ever victory in 1968 was achieved in a car with a distinctive orange coat.

Andy Howell, creative director and founder of The Clearing, said: “The new car livery is a significant shift away from the traditional coach lines and go-faster stripes associated with Formula 1. It’s been incredibly exciting to be part of the team drawing inspiration from McLaren’s past to create this bold, striking livery design for the future. Let’s hope the fans love it!”

The car is a radical departure from the days when the name of car and livery was determined by title sponsor logos. McLaren have named the new car the MCL32, breaking with the MP4 naming system in place since 1981 which referenced Marlboro Project 4. The new MCL name signifies a new McLaren car free of title sponsorship.

Jessica Davis

Jessica Davis works with Drum Network members to create stimulating online content and grow their agencies.

All by Jessica